Creative Direction. Mobile Content. Social Media
While many had watched this latest Star Wars installation in cinemas all over the world, some of us just didn’t find the time or was out in the wilderness hunting wombats. Whatever the case may be, Google Play became the first in Australia to have the title in its playlist and wanted to make sure everyone knew about this.
Together with art director Carrie Ho, we wrestled with limited resources and puritanical guidelines on what could be done with the given footage to put together a mobile video masthead and 4 share-worthy gifs.