A little game quest to introduce trending games and let players get a feel of what type of games they might enjoy. As an online arcade, it also reached out to those who could not attend the actual event.
From action to strategy genres, each avatar is personalised to reflect the gamer in you. There was also the possibility of creating merchandise.
This project allowed for a hands-on approach as it was a small creative team comprising of art director Raul Hernandez, designer Dara Toh and illustrator Carrie Ho. I was involved in plotting out the user journey and interface (UX copy included), creative direction, concept and mechanics of each game, creation of game personalities as well as the copy. All achieved within a very short time frame and in spitting reach of developers.