For the ‘Most Wanted’ campaign, we encouraged people to make the most of their time spent in queues, traffic and delays. These videos and posters were targeted for rush hour mornings and after work evenings.
Following the success of the previous campaign which focused on micro moments, this was a refreshed iteration with a more aspirational tone of how entertainment and games on the Google Play store can help ‘Make Time Fly'.
For social media posts, copy was utilised to introduce participating apps and what they are about.
At 90% off games, this is an offer worth – pardon the pun – playing up. And hence copy served to emphasise the big value difference for this promo-driven campaign.