Experimentation with bold colours and copy to stand out from the visual noise online. The context was based on the theme of last minute needs and spontaneous moments.
We also created interactive mastheads centred around exploring new experiences, food and places.
Using 360 panoramic images, hotspots were placed throughout for viewers to click and explore. This masthead is intended to demonstrate how GApp Search can be used in every aspect of one’s exploration.
Dynamic banners (Vogon) were suggested to offer timely and contextual information to viewers during a specific event like soccer season. Reflecting what the user was watching on YouTube, the copy would change accordingly.
Before you watch cats, check out the fate of Arsenal first?
How and what Google Search is used for vary from place to place. The challenge faced was creating a campaign that was inclusive for such a wide spectrum of users. And so scenarios were created versatile enough for a variety of search queries i.e. copy that was hyper relevant to each target audience. For example, the gif of a girl finding her food cupboard empty catered to search queries ranging from ‘24-hour pizza delivery in Jakarta’ to ‘minimart in Surabaya’.